Frequently asked questions
Everything you need to know about FenceFlow.
About FenceFlow
FenceFlow is an embeddable quoting tool built specifically for fence companies. It sits on your website and lets homeowners draw their fence on Google Maps, select materials, and see an instant price estimate — all without a phone call. You get a qualified lead with every detail attached.
FenceFlow is built for residential fence companies of all sizes. Whether you're a one-person operation or a team of 20, if you give quotes for fence installations, FenceFlow saves you time and delivers better leads.
Your customer visits your website, enters their info, selects their fence type and options, draws their fence line on a satellite map, and gets an instant price estimate based on your real pricing. You receive the full lead — contact info, materials, footage, and quote total — in your dashboard and via email.
No. FenceFlow is a quoting and lead generation tool. It handles the front end of your sales process — capturing qualified leads with detailed project information. You can use it alongside any CRM or project management system you already have.
FenceFlow is purpose-built for fence companies. It includes Google Maps fence drawing with real-time footage calculation, 8 material types with style and height variants, a full custom pricing engine, and it embeds directly on your website with one line of code. Your customers get a professional quoting experience, and you get pre-qualified leads.
The Quoting Widget
The widget is a clean, professional quoting form that matches modern web design standards. It walks your customer through selecting their project details, drawing their fence on a Google Maps satellite view, and reviewing their estimated price. You can try it yourself on our homepage.
Yes. Customers drop pins on a satellite view of their property to trace where they want the fence. The widget calculates real-time linear footage as they draw. No measuring tape required.
FenceFlow supports 8 material types: wood, chain link, vinyl, aluminum, composite, ornamental iron, farm fence, and ranch rail. Each material type includes multiple style and height options that you configure.
Yes. The widget supports gate selection, disposal requests, post caps, and other add-ons. You configure which options are available and set the pricing for each.
The quotes are based entirely on your pricing. You set every rate — materials, heights, gates, add-ons, disposal. The widget uses your numbers to calculate the estimate, so it matches what you'd actually charge. The footage is calculated from the Google Maps drawing.
No. Customers never need to sign up or log in. They just use the widget directly on your website — no friction, no barriers.
Yes. The widget is fully responsive and works on any screen size — desktop, tablet, and mobile. Over half of your website visitors are probably on their phone, and the widget handles that.
Pricing & Plans
FenceFlow offers two plans: Standard at $129/month and White-Label at $229/month. Both include the full quoting engine, unlimited quotes, unlimited leads, and all core features. White-Label adds custom branding — your logo, your colors, no FenceFlow branding.
Yes. Every plan comes with a 30-day free trial. Credit card is required to start, but you can cancel anytime during the trial and you won't be charged.
No. Zero setup fees. You sign up, configure your pricing, embed the widget, and you're live.
No. Both plans include unlimited quotes and unlimited leads. There are no caps or overage charges.
Standard includes the full quoting tool with FenceFlow branding (our logo and 'Powered by FenceFlow' on the widget). White-Label removes all FenceFlow branding and lets you add your own logo, brand colors, and send white-labeled customer emails. Your customers see your brand, not ours.
Yes. You can upgrade from Standard to White-Label or downgrade at any time from your account settings.
Yes. No contracts, no cancellation fees. Cancel from your account settings whenever you want.
If you're a founding partner (one of the first 50 companies), your rate is locked for 3 full years. After that, you get 20% off all future pricing for life. If you join after the founding partner program closes, your pricing is subject to standard rate changes.
Setup & Installation
Copy one line of code (a script tag) and paste it into your website. That's it. It works with any website builder — WordPress, Wix, Squarespace, or custom HTML.
Not necessarily — if you can paste a line of code into your website, you can do it yourself. But if you'd prefer, we provide ready-made email templates with everything your developer needs to get it live in minutes. Just forward the email and they'll handle it.
About 15 minutes. You log in, add your company details, set your pricing for each material and height, configure your gate and add-on options, and embed the widget. Most companies are live the same day they sign up.
On the White-Label plan, you can add your own logo and set custom brand colors. On the Standard plan, the widget uses FenceFlow's default styling with your company name.
Leads & Dashboard
Every lead includes: the customer's name, email, phone number, property address, fence material selection, height, style, gate options, add-ons, disposal requests, special notes, the fence drawing on Google Maps, total linear footage, and the estimated quote total.
Two ways: every lead appears instantly in your FenceFlow dashboard, and you receive an email notification the moment a new lead comes in. Your customer also gets a confirmation email with their quote details.
Yes. The lead dashboard lets you view all submissions, see full lead details, filter and search, and update lead status. It's designed to give you everything you need at a glance.
Their contact information is captured the moment they enter it in step 1. If they leave the widget before submitting, they appear in your warm leads dashboard. You can see their name, email, phone number, and exactly which step they stopped at — so you know what they were interested in and where they dropped off. You can then follow up directly by phone or email.
Warm leads are customers who started the quoting process on your website but didn't complete their submission. Because they entered their contact info before browsing materials and options, you have their details and can see how far they got through the flow. These are people who were actively interested in getting a fence — they just didn't finish. A quick follow-up call often converts them.
Pricing Engine & Configuration
In your FenceFlow admin dashboard, you set prices per linear foot for each material type, height, and style combination. You also set prices for gates, disposal, post caps, and any other add-ons. The widget uses these rates to calculate customer quotes automatically.
Yes. You can update your pricing anytime from your dashboard. Changes take effect immediately on your live widget.
Yes. FenceFlow supports three pricing modes: exact pricing (show the real number), price ranges (show a range like $3,800 - $4,500), or lead-capture-only (collect all the details without showing any price). You choose which mode works best for your business.
You only configure the materials you sell. If you only do wood and vinyl fencing, those are the only options your customers will see in the widget.
Founding Partners
The Founding Partner program is for the first 50 fence companies to join FenceFlow. Founding partners get their monthly rate locked in for 3 years, 20% off all future pricing after that, every new feature included at no extra cost, and direct access to the founder.
Spots are limited to 50 total. Check the counter on our Founding Partners page for the current availability.
The Founding Partner program closes permanently. New customers will sign up at standard rates without the 3-year price lock or lifetime discount.
Still have questions? Contact us at team@getfenceflow.com